Whether you’re an agency copywriter, in-house copywriter or occasional freelancer, the debate between clear versus clever copy is likely a topic close to your heart (we writers don’t get out too much).
These two seemingly separate heavyweights of copywriting have been pitted against each other ever since the dawn of marketing. But, in today’s content driven, clickbait obsessed and listicle-savvy world, the move towards shorter, clearer copy is, well, clear. In the search for higher conversions, repeat purchases and building customer loyalty, which one fares better? Join Wordsmith for a closer look…Read More