Most consumers trust people over brands when it comes to product recommendations, so it’s no surprise that strategies like influencer marketing are on the rise. Designed to tap into an existing community of highly engaged followers on social media, Business Insider claims that influencer marketing ad spend is projected to reach between US$5 billion and US$10 billion by 2022.
Far from being buzzwords, influencers are quickly becoming one of the most profitable ways to advertise. According to Forbes, influencer marketing is growing even faster than digital ads.With an endless stream of overarching benefits including increased follower engagement, heightened brand awareness, improved credibility and higher website traffic, influencer marketing remains a viable tactic for companies of all sizes.
Join Wordsmith as we take look at 5 successful brands that have hit the nail on the head when it comes to influencer marketing.Read More