Although living in an always-connected, digitally savy world has its perks, marketers must face the harsh realisation that traditional marketing techniques aren’t working as well as they used to. In the age of social media, the power lies in the hands of consumers.
Recent research shows that consumers trust User-Generated Content (UGC) more than all forms of media. However that’s not necessarily bad news. Active influencers who share your marketing messages through customer referrals and reviews are not only building brand loyalty, but also increasing your conversion rates. So how do we leverage user generated content?
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