Maximising your productivity and sustaining it throughout the workday isn’t as hard as you’d think. Keep reading to see if one of our productivity hacks recharge your batteries.
Read MoreGray Matters: Writing and the Brain
Let’s get a bit meta and think about our brains for a moment.
The brain functions as the coordinating centre of sensation, nervous and intellectual activity. It is composed of approximately 100 billion neurons that constantly restructure themselves each time we learn new information. The organ is so strong that it can produce enough energy to power a light bulb.
But what exactly does this mean for writers? Neuroscientists, psychologists and writers are only scratching the surface on research into writing and the brain – so let’s take a closer look at what they’ve found so far.
Read MoreCreate Content That Sells: 5 Top Tips From A Conversion Copywriter
Your content may be the product of blood, sweat and tears, but that doesn’t necessarily mean that it’s guaranteed to convert consumers. If all marketers were blissfully unaware of the tools and analytics needed to attract and keep consumers, we’d all be in big trouble.
Stimulating conversions through content marketing starts with increasing customer engagement, driving subscriptions, online traffic and encouraging brand loyalty. These are now the top priorities – or at least they should be – if you want to see your ROI skyrocket. Today, Kraft generates 4x more profit from content marketing than it does from targeted advertising, which definitely serves as food for thought. Check out our 5 top tips to master the art of conversion.
Read MoreHow Successful Brands Use User-Generated Content
Although living in an always-connected, digitally savy world has its perks, marketers must face the harsh realisation that traditional marketing techniques aren’t working as well as they used to. In the age of social media, the power lies in the hands of consumers.
Recent research shows that consumers trust User-Generated Content (UGC) more than all forms of media. However that’s not necessarily bad news. Active influencers who share your marketing messages through customer referrals and reviews are not only building brand loyalty, but also increasing your conversion rates. So how do we leverage user generated content?
Read More5 Ways To Increase Your Word-Of-Mouth Marketing
William Bernbach, creator of the groundbreaking Volkswagen “Lemon” campaign, claimed, “Word of mouth is the best medium of all.” And turns out he wasn’t far off. Nielsen research revealed that a whopping 92% of consumers trust referrals from family or friends more than any other type of advertising or referral. But if your reputation lies in the hands of consumer reviews, how can marketers get a word in edgewise? Luckily, new findings in lead generation and inbound marketing techniques are helping to eliminate the gap between corporate and consumer conversations. Interested in leveraging consumer goodwill and positive feedback? Read on…
Read MoreWriting Tips From Madison Ad Man, David Ogilvy
Your head’s pounding as you stare blankly at an empty screen. Not even motivational Pinterest boards can lift you out of this writing rut. Mr Calt, one of advertising legend David Ogilvy’s clients, suffered from a similar writing disposition and asked the question on every writer’s mind, “Just how does he do it?”
Read MoreThe Magic of Writing Well
Copywriters and magicians have a lot more in common than you think. Great copywriters are literary wizards, word hypnotists and masters of persuasion. Spellbinding audiences through carefully crafted phrases, closed-door techniques and psychologically designed situations are tricks that both magicians and copywriters keep hidden up their sleeves. The question is: how can writers use these methods to their advantage? Sit back and prepare to be amazed...
Read More5 Quick Ways To Combine Growth Hacking And Your Content Marketing Strategy
Growth hacking. Some believe it’s the new inbound marketing, while others say it’s simply a new twist on an old story. Whatever your take, it’s difficult to deny that growth hacking gets results. Leveraging social metrics and audience analysis, marketers are learning to create scalable ideas that generate solid growth in online followers, and ultimately in sales. A great way to begin is by analysing your content strategy. Here are 5 quick tips to get started:
Read MoreWhy Consumers (And Marketers) Love Long-Form Content
Keep things short, punchy and concise. This is what Marketers have been consistently and relentlessly told to do for the past decade. No one wants to scroll for ages before they get to that juicy bit of blog content.
But perhaps it’s time to think again. Contrary to popular belief, studies have shown that people actually prefer intellectually stimulating long-form content. Even Facebook and Twitter are jumping on the “slow content movement” bandwagon - and here’s why...
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Copywriting: A Cost-Effective Upgrade For Your Marketing Strategy
We live in an information-rich world that’s constantly evolving. Noticeable shifts from outbound to inbound marketing and short-form to long form content have seen the power of the written word skyrocket. With the daunting realisation that Coca-Cola now spends more money on content creation than television advertising, how can other companies compete without breaking the bank? The answer: hire yourself a copywriter.
Read MoreHow To Write Like A Travel Writer
With the Chinese New Year approaching, we all have passports in hand and dollops of SPF 50 on our noses, ready to embrace that Southeast Asian sun. Capturing breathtaking pictures may be how most people like to memorialize their escapades, but for travel writers, it’s all about getting that colourful collaboration of facts, anecdotes and observations down on paper. Get off to a running start by delving into our top tips to truly inspire like-minded adventurers.
Read MoreHow To Write Content For An Increasingly Mobile Audience
In 2016 the number of mobile devices is expected to surpass the world’s population, with over half of mobile subscriptions located in Asia Pacific regions alone. Content curators are now realising the importance of tailoring messages for mobile users, and it’s high time everyone followed suit. Hong Kong is quickly becoming the leading telecommunications hub for Asia, which boasts more than 30,000 public Wi-Fi access points. So how exactly can we utilise this medium to transform great content into truly great mobile content?
Read MoreWriting For Inbound Marketing
Recent research suggests that 3 out of 4 marketers now prioritise an inbound marketing approach. The main reason for this shift is because inbound campaigns achieve significantly higher ROI than traditional outbound marketing. Instead of relying on costly cold calling, email lists, direct mail and push advertisements (outbound marketing), professionals are now adopting strategies that focuses around content creation and distribution (inbound marketing). Take a closer look at our step-by-step process and learn how to seamlessly integrate your content strategy and inbound marketing approach.
Read MoreThe Paradox Of Choice For Brands
Choosing between 195 different bedroom textiles may seem like a pleasant way to spend an afternoon for some, but most of us can probably find better uses for our time. While freedom of choice is a wonderful thing, living in an age where products are plentiful, adverts are unstoppable and options are infinite, it can all get a little bit suffocating. According to the Harvard Business Review, too many choices can lead to anxiety, confusion snf dissatisfaction; and can actually deter consumers from making a purchase altogether. So how can marketers make the decision process an easier pill to swallow?
Read MoreEverything Must Go Today! The Benefits of Scarcity Marketing
January is known for its grey skies, chilly evenings and general gloominess. However many marketers captialise on consumers’ “January blues” by introducing time limited deals, discounts and a sense of exclusivity to stretch their wallets that little bit further during the post-holiday season. This is what we call “scarcity marketing,” and if used effectively it not only acts as great Call To Action, but also increases consumer engagement and dramatically boosts sales conversions.
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What Your Handwriting Says About You
Handwriting is as unique as our fingerprints; no two are ever the same. How you dot your i’s and cross your t’s may convey a lot more about you than you realise. Recent research indicates our writing can reveal more than 5,000 personality traits. The shapes of letters, spacing between words and even writing pressure all reflect different aspects of our characters. Today, handwriting analysis can be used for understanding health, solving criminal investigations and even screening employee compatibility. Curious to know what secrets your penmanship is leaking?
Read MoreThe Copywriter's Guide To Email Etiquette
It’s happened to all of us. That “Dear [insert name]” introduction, promising you the personalized deal of a lifetime... But it doesn’t have to be that way.
Impersonal, robotic emails should be relegated to the virtual trashbin because they make your customers feel they’re just another faceless number. You value your customers, don’t you? Then show it! Make them feel enterained, informed and unique – and they might just take notice of your products and services.
Read MoreHow To Improve Sales Conversions On Your Website
Your corporate website is probably your most valuable piece of online real estate. However, quanitfying that value by calculating the web traffic that converts to actual sales is easier said than done. By optimising and funneling your virtual storefront, you can maximize your probability of transforming vistors into buyers. Follow these 5 quick steps to start increasing your online ROI today!
Read MoreNever Underestimate The Power of A Good Story
Storytelling is a dynamic form of persuasive jujitsu that copywriters use on a daily basis. In a market of highly competitive black belt storytellers, budding copywriters better start training…
Expert copywriters purposely fill us to the brim with emotion so we’ll lose track of the logical, abandon our anti-marketing defenses and listen to what they have to say. People are hard-wired to be receptive to stories – so when you’re trying to get a point across, a story is an excellent place to start.
Read MoreDon't Be A Scrooge With Your Words This Christmas
With Ebay research suggesting that consumers think about their Christmas shopping as early as May, your marketing content during the festive season is more important than ever before. But what can Saint Nick teach us about content, consumer quirks and Christmas shopper mentalities?
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