Larry Yu is the Founder and Managing Director of Wordsmith.

 

He has been a communications professional for 20 years - working with CEOs, Managing Directors and Board-level executives at global financial institutions, multinational corporations and major Asian conglomerates.

Mr. Yu has crafted speeches and presentations for international business and government leaders such as Li Ka-shing, Chairman of Cheung Kong (Holdings); Dr. Marvin Cheung, Chairman of the Airport Authority Hong Kong; Dr. Geoffrey Yeh, former Chairman of the Hong Kong Futures Exchange; Lord Mervyn Davies, UK Minister of State and former Chairman of Standard Chartered Plc; and The Hon. Hubert Ingraham, Prime Minister of the Republic of the Bahamas.

Specializing in high-level corporate, financial and government communications, he has also drafted annual reports, corporate brochures and marketing material for leading organizations such as AIA, Airport Authority Hong Kong, Cheung Kong Group, Citi, The Community Chest of Hong Kong, Fidelity Investment Worldwide, Great Eagle, Hang Lung Group, HSBC, Hopewell Holdings, IBM, Li & Fung, Noble Group, Shui On Group, Standard Chartered Plc, VTech, and The Wharf and Wheelock Groups.

Prior to founding Wordsmith, Mr. Yu was the Head of Internal Communications, Northeast Asia for Standard Chartered Bank – responsible for the Bank’s internal communications strategy in Greater China (including Mainland China, Hong Kong and Taiwan), Korea and Japan. He was also the personal speechwriter and editor for Standard Chartered’s Group Chairman, Group CEO, Hong Kong Board Chairperson, and China and Hong Kong CEOs.

Mr. Yu is also an experienced Master of Ceremonies, having hosted events for clients including Standard Chartered Bank, The Hong Kong Association of Banks, The Hong Kong Institute of Bankers, The Community Chest, ORBIS and numerous charity organisations.

 

 

 
 

SELECTED PORTFOLIO

Corporate Books

  • A Time to Remember – 150th Anniversary Book for Standard Chartered Bank
  • Epic Journeys – 100th Anniversary Book for Li & Fung
  • 60 Years to Simplicity – 60th Anniversary Book for Philips Electronics 
  • Taking Flight, Future's Bright - 15th Anniversary Book for Hong Kong International Airport

 

Corporate Brochures and Marketing Material

  • AIG
  • Airport Authority Hong Kong
  • Bank Consortium Trust
  • CLP Group (China Light & Power)
  • Cheung Kong (Holdings)
  • Citi
  • Citic Ka Wah Bank
  • The Community Chest
  • Fidelity Investment Worldwide
  • Hong Kong International Airport
  • Hong Kong Air Cargo Terminals (Hactl)
  • Hong Kong Post
  • HSBC
  • IBM
  • ING
  • Li & Fung
  • Nan Fung Group
  • Noble Group
  • PCCW Solutions
  • Standard Chartered Bank
  • VTech
  • Yellow Creative 

 

Websites

 

Annual Reports

  • AIA Group Limited
  • Airport Authority Hong Kong
  • Cheung Kong Infrastructure
  • Century Legend Holdings
  • China Central Properties Limited
  • The Community Chest of Hong Kong
  • Dairy Farm International Holdings
  • Great Eagle Holdings
  • Hang Lung Group / Hang Lung Properties
  • Hopewell Holdings
  • Paul Y Engineering Group
  • Standard Chartered Bank
  • Shui On Land Limited
  • United Energy Group
  • VTech
  • The Wharf Group