Larry Yu is the Founder and Managing Director of Wordsmith.
He has been a communications professional for over 25 years - working with CEOs, Managing Directors and Board-level executives at global financial institutions, multinational corporations and major Asian conglomerates.
Mr. Yu has crafted speeches and presentations for international business and government leaders such as Li Ka-shing, Chairman of Cheung Kong (Holdings); Dr. Marvin Cheung, Chairman of the Airport Authority Hong Kong; Dr. Geoffrey Yeh, former Chairman of the Hong Kong Futures Exchange; Lord Mervyn Davies, UK Minister of State and former Chairman of Standard Chartered Plc; and The Hon. Hubert Ingraham, Prime Minister of the Republic of the Bahamas.
Specializing in high-level corporate, financial and government communications, he has also drafted annual reports, corporate brochures and marketing material for leading organizations such as AIA, AIG, Airport Authority Hong Kong, Cheung Kong Group, Citi, The Community Chest of Hong Kong, Fidelity Investment Worldwide, Hang Lung Group, HSBC, Hong Kong Trade Development Council, Hopewell Holdings, IBM, Li & Fung, Noble Group, Shui On Group, Standard Chartered Bank, The University of Hong Kong, VTech, and The Wharf and Wheelock Groups.
Prior to founding Wordsmith, Mr. Yu was the Head of Internal Communications, Northeast Asia for Standard Chartered Bank – responsible for the Bank’s internal communications strategy in Greater China (including Mainland China, Hong Kong and Taiwan), Korea and Japan. He was also the personal speechwriter and editor for Standard Chartered’s Group Chairman, Group CEO, Hong Kong Board Chairperson, and China and Hong Kong CEOs.
Mr. Yu is also an experienced Master of Ceremonies, having hosted events for clients including Standard Chartered Bank, The Hong Kong Association of Banks, The Hong Kong Institute of Bankers, The Community Chest, ORBIS and numerous charity organisations.
SELECTED PORTFOLIO
Corporate Books
A Time to Remember – 150th Anniversary Book for Standard Chartered Bank
Epic Journeys – 100th Anniversary Book for Li & Fung
60 Years to Simplicity – 60th Anniversary Book for Philips Electronics
New Perspective by New World - 40th Anniversary Book for New World Development
Taking Flight, Future's Bright - 15th Anniversary Book for Hong Kong International Airport
Corporate Brochures and Marketing Material
AIG
Airport Authority Hong Kong
Bank Consortium Trust
CLP Group (China Light & Power)
Cheung Kong (Holdings)
Citi
Citic Ka Wah Bank
The Community Chest
Fidelity Investment Worldwide
Hong Kong International Airport
Hong Kong Air Cargo Terminals (Hactl)
Hong Kong Trade Development Council
Hong Kong Post
HSBC
IBM
ING
Li & Fung
Nan Fung Group
Noble Group
PCCW Solutions
Standard Chartered Bank
VTech
Yellow Creative
Websites
Annual Reports
AIA Group Limited
Airport Authority Hong Kong
Cafe de Coral Holdings
Cheung Kong Infrastructure
Century Legend Holdings
China Central Properties Limited
The Community Chest of Hong Kong
Dairy Farm International Holdings
Great Eagle Holdings
Hang Lung Group / Hang Lung Properties
Hopewell Holdings
Paul Y Engineering Group
Standard Chartered Bank
Shui On Land Limited
United Energy Group
VTech
The Wharf Group