Long gone are the times when publishing directly from Microsoft Word to your website was enough to gain traction and build online audiences. The days of publish-and-pray are severely outdated when it comes to modern content distribution.
These days, marketers need to think beyond simply sharing content on social media, to find new channels that get their content out there in the open, on centre stage, in front of their target audiences. Content distribution is as critical to your marketing strategy as creating the content itself. The old phrase “if a tree falls in the forest and no one is around to hear it, does it make a sound?”, rings far too true in this scenario…Read More