The TV series Madmen focuses on the fictional founding fathers of Advertising and Copywriting in the golden age of the swinging sixties. A time when the style was groovy, cigars were in, and breakfast was a stiff martini. Although times have changed, Don Draper - the man we love to hate and hate to love - did get one thing right: advertising.
Read MoreProse is architecture, not interior decoration
Write Well (Your Customers are Judging)
Great copywriting has the power to make your business sound more professional, trustworthy and intelligent. Bad writing has the power to do exactly the opposite.
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When your business requires executive-level writing—be it for your website, a major public address by your CEO or your annual report—a communications generalist most likely has the skills needed to give you a deliverable product.
And although it may be “good enough”, it probably won’t be great.
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