Writer’s block - everyone gets it. You’re staring into what seems to be oblivion on a blank screen. Your brain is empty, and you can just start to feel a migraine tightening its grip around your temples... A horrible mixture of distraction, procrastination and the dread of looming deadlines stirs up a tornado of dread in your gut. Sounds familiar?
Read MoreKeep a watchful eye out for those shifty writers.
For today’s Mad Men: Master Don Draper’s advertising knowhow
The TV series Madmen focuses on the fictional founding fathers of Advertising and Copywriting in the golden age of the swinging sixties. A time when the style was groovy, cigars were in, and breakfast was a stiff martini. Although times have changed, Don Draper - the man we love to hate and hate to love - did get one thing right: advertising.
Read MoreProse is architecture, not interior decoration
Write Well (Your Customers are Judging)
Great copywriting has the power to make your business sound more professional, trustworthy and intelligent. Bad writing has the power to do exactly the opposite.
Read MoreHandmade Soba and the Art of Copywriting
When your business requires executive-level writing—be it for your website, a major public address by your CEO or your annual report—a communications generalist most likely has the skills needed to give you a deliverable product.
And although it may be “good enough”, it probably won’t be great.
Read More