Is short copy the way to go? Or is it “the more you tell, the more you sell”? It’s time to call in the experts’ verdicts on long copy. 

Although it stands to reason that readers can only absorb short bits of information as they plod through a sea of daily advertisements, some of the biggest names in marketing swear by the effectiveness of a lengthier approach.

Your boss asks you to have that press release on his desk by Monday morning. The dread is building, your pulse is racing and you’ve packed your desk to bolt. Don’t jump the gun - we’re here to help with a few tips to help turn flat press releases into front-page material!

Never trust a skinny chef – and never trust a writer who doesn’t love to read! Grab a cup of tea and curl up with one of these favourites from Wordsmith’s bookshelf…

Do you ever feel that your copy doesn’t look quite right? As writers, we often get so caught up in how the words sound that we forget about the grammar behind them. 

 Don’t make grammar an afterthought; it could be costing you a sale, a client, or even that next big promotion. According to BBC News, poor spelling and grammar are costing the UK millions of pounds every year in ecommerce revenue – in fact, a single grammatical error can slash online revenue by as much as 50%. 

Take a glance at our top tips before you start writing that next blog post or article. Then polish your copy until it shines!

As copywriters, our ultimate goal is to help you sell your products, services and ideas. But when the average person is bombarded with 5,000 ads per day, breaking through the noise is no easy task.

The best copywriters in Hong Kong – and around the world – employ powerful psychological techniques to break through our “anti-marketing” defense mechanisms and speak directly to our unconscious minds.

Read on for a few insiders’ tips, and the reasons WHY we use them…

Hong Kong - the other city that never sleeps. Trying to find that writing oasis on your crumbling rooftop in Mongkok? Think again.  Hong Kong is crammed full of idyllic lookouts and hidden cafe gems. Luckily for you we’ve pin pointed a couple of our favourites: 

Celebrating its 26th year at the Hong Kong Convention Exhibition Center (HKCEC), The Hong Kong Book Fair brings world renowned paper backs, paintings, stationary and a little bit of literary magic all under one big roof. 

Writer’s block - everyone gets it. You’re staring into what seems to be oblivion on a blank screen. Your brain is empty, and you can just start to feel a migraine tightening its grip around your temples... A horrible mixture of distraction, procrastination and the dread of looming deadlines stirs up a tornado of dread in your gut. Sounds familiar?

The TV series Madmen focuses on the fictional founding fathers of Advertising and Copywriting in the golden age of the swinging sixties. A time when the style was groovy, cigars were in, and breakfast was a stiff martini. Although times have changed, Don Draper - the man we love to hate and hate to love - did get one thing right: advertising.