RETRONYM (ret·ro·nym \ˈre-trō-ˌnim\), noun.
DEFINITION: a term that differentiates an older version of something.
EXAMPLE: The widespread use of email spawned the retronym “snail mail.”
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Wordsmith - Copywriting and Speechwriting in Hong Kong
Award winning copywriting and speechwriting services
Wordsmith - copywriting and speechwriting for international brands, financial institutions, industry innovators and their leaders. We work with clients throughout Asia on projects seen around the world.
Our work covers everything written – from copywriting of annual reports, speeches, websites and brochures to corporate books, award entries, investor presentations, video scripts, ad copy and executive communications. We have special expertise in speechwriting, financial writing, corporate communications, Search Engine Optimization (SEO), translation and tone of voice consulting.
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