Your head’s pounding as you stare blankly at an empty screen. Not even motivational Pinterest boards can lift you out of this writing rut. Mr Calt, one of advertising legend David Ogilvy’s clients, suffered from a similar writing disposition and asked the question on every writer’s mind, “Just how does he do it?”
True to form, Ogilvy, a man known for his directness responded with 12 witty tips on his go-to writing habits. So next time you feel writer’s block beckoning, take a tip from the one of the most successful copywriters of our time!