Content marketing is more than just sharing content, it’s the strategic combination of producing, publishing and communicating content that promotes interactive discussions between consumers and companies.
Before the advent of the Internet, content marketing shared a colourful history with advertising and marketing, from industry reports to newspapers, conferences and client publications. Social media is now becoming a staple in the consumer digital diet, with over 1 million links shared on Facebook every 20 minutes and 9,100 tweets sent every second. Organisations that ignore content marketing do so at their own peril.
Read on for Wordsmith’s top tips to take your content marketing campaigns to the next level.
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