We’ve all heard that “good things come in small packages”, but is this still the case when it comes to writing? Every 60 seconds, 4 million search inquiries are made on Google, 2.4 million users share content on Facebook and 277,000 tweets are tweeted. This explosion of information has resulted in decreasing attention spans and an increasing need for instant gratification – leading audiences to prefer short, clear content that provides value upfront.
Veteran writing guru Roy Peter Clark claims that truly great writers now speak volumes in a spatter of short sentences and ultra-specific acronyms. Is your short game up to scratch? Learn how to embrace brevity by following these 9 tips:
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