“It’s not what you said, it’s how you said it…”
Your tone of voice can make or break a conversation, and the same holds true for your brand.
Our tone of voice lies in our choice of words, the way we construct phrases and the personality that shines through. Different tones can drastically impact consumers’ perceptions of a brand. Tone of voice is quickly becoming a top priority for savvy communications and marketing professionals as it promotes uniformity across channels and brings a sense of life and humanity to their brands.
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