The first time you hear an annoying advertising jingle you say to yourself, “Argh… I hate these ads!” Second time, “How can anyone actually like this?” But after the fifth time, you suddenly catch yourself humming along during your daily commute.
Whether we like it or not, people are hardwired to fall for repetition in advertising copy. While the age of mobile Internet has introduced countless new channels for reaching consumers, the fundamentals of good copy haven’t changed. The more we see or hear something, the more we like it.
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